Color

#3012c4

#3012c4
hex#3012c4
rgbrgb(48, 18, 196)
hslhsl(250, 83%, 42%)
oklchoklch(0.398 0.24 273.9)
Closest name: Busty Blue (#3300cc)Relative luminance 0.0505

Colors that go with #3012c4

Charcoal, Steel Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a6c412

#124dc4 · #8912c4

#c43012 · #12c430

Split-complementary

Open in tool →

#c48912 · #4dc412

#c4124d · #a6c412 · #12c489

Contrast

#3012c4 as textRatioAAAA largeAAAFix
Aaon white
10.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.01:1failfailfail
  • AA: use #745cf0 as the text (4.53:1)
  • AAA: use #9886f4 as the text (7.05:1)
  • AA: or shift the background to #ababab (4.55:1)
  • AAA: or shift the background to #d4d4d4 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3012c4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3012c4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3012c4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3012c4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3012c4-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md