First Snow
Open in tool →Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue.
Color
#2f4b74
#2f4b74
hex
#2f4b74rgb
rgb(47, 75, 116)hsl
hsl(216, 42%, 32%)oklch
oklch(0.411 0.077 257.8)Closest name: Blue Funk (#2d4470)Relative luminance 0.069
Colors that go with #2f4b74
Teal, Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
analogousshippedTeal is #2f4b74's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped7 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #2f4b74, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #2f4b74: 4 real palettes, including Dusk and Open House, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #2f4b74 in 13 real palettes, including Codecademy's brand system and Pepsi's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #2f4b74: 15 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #2f4b74 in 5 real palettes, including Sapphire & Gold and Disney's brand system, as the supporting colour.
Midnight Blue #191970
shipped15 real palettes, including First Snow and Microsoft's brand system put Midnight Blue beside #2f4b74, as that palette's text colour.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #2f4b74: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #2f4b74
Tints & shades
Harmonies
Contrast
| #2f4b74 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.83:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.38:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2f4b74 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#2f4b74 reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #2f4b74
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2f4b74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2f4b74-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md