Color

#2e72cc

#2e72cc
hex#2e72cc
rgbrgb(46, 114, 204)
hslhsl(214, 63%, 49%)
oklchoklch(0.557 0.155 256.8)
Closest name: Campanula (#3473b7)Relative luminance 0.1698

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cc872e

#2ec1cc · #392ecc

#cc2e72 · #72cc2e

Split-complementary

Open in tool →

#cc392e · #c1cc2e

#cc2ec1 · #cc872e · #2ecc39

Contrast

#2e72cc as textRatioAAAA largeAAAFix
Aaon white
4.78:1passpassfail
  • AAA: use #24599e as the text (7.01:1)
Aaon black
4.4:1failpassfail
  • AA: use #2f75d0 as the text (4.58:1)
  • AAA: use #6599dc as the text (7.14:1)
  • AA: or shift the background to #fafafa (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2e72cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#2e72cc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2e72cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2e72cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2e72cc-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md