Color

#29997b

#29997b
hex#29997b
rgbrgb(41, 153, 123)
hslhsl(164, 58%, 38%)
oklchoklch(0.614 0.109 170.6)
Closest name: Illuminati Green (#419168)Relative luminance 0.2468

Colors that go with #29997b

Charcoal, Crimson and Chocolate lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #29997b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#992947

#299943 · #297f99

#7b2999 · #997b29

Split-complementary

Open in tool →

#99297f · #994329

#432999 · #992947 · #7f9929

Contrast

#29997b as textRatioAAAA largeAAAFix
Aaon white
3.54:1failpassfail
  • AA: use #23856b as the text (4.53:1)
  • AAA: use #1a614e as the text (7.33:1)
  • AA: or shift the background to #212121 (4.55:1)
Aaon black
5.94:1passpassfail
  • AAA: use #2da988 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29997b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #29997b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #29997b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/29997b-a2beba-d459b5-1f2b2d-e9f1eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md