Color

#2994ff

#2994ff
hex#2994ff
rgbrgb(41, 148, 255)
hslhsl(210, 100%, 58%)
oklchoklch(0.663 0.184 252.9)
Closest name: dodgerblue (#1e90ff)Relative luminance 0.2887

Colors that go with #2994ff

Charcoal, Tomato and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ff9429

#29ffff · #2929ff

#ff2994 · #94ff29

Split-complementary

Open in tool →

#ff2929 · #ffff29

#ff29ff · #ff9429 · #29ff29

Contrast

#2994ff as textRatioAAAA largeAAAFix
Aaon white
3.1:1failpassfail
  • AA: use #0073e6 as the text (4.57:1)
  • AAA: use #0057ad as the text (7.08:1)
  • AA: or shift the background to #2b2b2b (4.57:1)
Aaon black
6.77:1passpassfail
  • AAA: use #3399ff as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2994ff as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#2994ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2994ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2994ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2994ff-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md