Color

#29677a

#29677a
hex#29677a
rgbrgb(41, 103, 122)
hslhsl(194, 50%, 32%)
oklchoklch(0.482 0.07 221.3)
Closest name: Atlantis (#336172)Relative luminance 0.1158

Colors that go with #29677a

Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7a3c29

#297a65 · #293f7a

#7a2967 · #677a29

Split-complementary

Open in tool →

#7a293f · #7a6529

#65297a · #7a3c29 · #3f7a29

Contrast

#29677a as textRatioAAAA largeAAAFix
Aaon white
6.33:1passpassfail
  • AAA: use #255e6f as the text (7.22:1)
Aaon black
3.32:1failpassfail
  • AA: use #327e95 as the text (4.55:1)
  • AAA: use #40a2bf as the text (7.14:1)
  • AA: or shift the background to #dbdbdb (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29677a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#29677a reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #29677a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #29677a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/29677a-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md