Color

#28a2bd

#28a2bd
hex#28a2bd
rgbrgb(40, 162, 189)
hslhsl(191, 65%, 45%)
oklchoklch(0.66 0.108 216.8)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2997

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd4428

#28bd8e · #2857bd

#bd28a2 · #a2bd28

Split-complementary

Open in tool →

#bd2857 · #bd8e28

#8e28bd · #bd4428 · #57bd28

Contrast

#28a2bd as textRatioAAAA largeAAAFix
Aaon white
3:1failpassfail
  • AA: use #1f7e93 as the text (4.7:1)
  • AAA: use #186172 as the text (7.02:1)
  • AA: or shift the background to #2e2e2e (4.52:1)
Aaon black
6.99:1passpassfail
  • AAA: use #29a6c2 as the text (7.33:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #28a2bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#28a2bd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #28a2bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #28a2bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/28a2bd-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md