Color

#28404d

#28404d
hex#28404d
rgbrgb(40, 64, 77)
hslhsl(201, 32%, 23%)
oklchoklch(0.358 0.037 232.9)
Closest name: Cold and Dark (#154250)Relative luminance 0.0465

Colors that go with #28404d

Dark Olive Green, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d3528

#284d48 · #282e4d

#4d2840 · #404d28

Split-complementary

Open in tool →

#4d282e · #4d4828

#48284d · #4d3528 · #2e4d28

Contrast

#28404d as textRatioAAAA largeAAAFix
Aaon white
10.88:1passpasspassPasses AAA — no fix needed.
Aaon black
1.93:1failfailfail
  • AA: use #4c7b94 as the text (4.57:1)
  • AAA: use #6e9cb4 as the text (7.08:1)
  • AA: or shift the background to #a8a8a8 (4.57:1)
  • AAA: or shift the background to #d1d1d1 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #28404d as the background.

Brands using this color

Fonts for this mood

#28404d reads as cool, muted, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #28404d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #28404d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/28404d-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md