Color

#243f66

#243f66
hex#243f66
rgbrgb(36, 63, 102)
hslhsl(215, 48%, 27%)
oklchoklch(0.366 0.075 257.6)
Closest name: Aegean Blue (#1b416f)Relative luminance 0.0489

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#664a24

#246066 · #292466

#66243f · #3f6624

Split-complementary

Open in tool →

#662924 · #606624

#662460 · #664a24 · #246629

Contrast

#243f66 as textRatioAAAA largeAAAFix
Aaon white
10.62:1passpasspassPasses AAA — no fix needed.
Aaon black
1.98:1failfailfail
  • AA: use #4275bd as the text (4.51:1)
  • AAA: use #7399ce as the text (7.18:1)
  • AA: or shift the background to #ababab (4.62:1)
  • AAA: or shift the background to #d4d4d4 (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243f66 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243f66 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243f66
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243f66 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243f66-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md