Color

#243761

#243761
hex#243761
rgbrgb(36, 55, 97)
hslhsl(221, 46%, 26%)
oklchoklch(0.343 0.078 264.3)
Closest name: Atlantic Navy (#13336f)Relative luminance 0.0397

Colors that go with #243761

Dark Olive Green, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#614d24

#245661 · #2f2461

#612437 · #376124

Split-complementary

Open in tool →

#612f24 · #566124

#612456 · #614d24 · #24612f

Contrast

#243761 as textRatioAAAA largeAAAFix
Aaon white
11.71:1passpasspassPasses AAA — no fix needed.
Aaon black
1.79:1failfailfail
  • AA: use #5073be as the text (4.54:1)
  • AAA: use #7d97cf as the text (7.2:1)
  • AA: or shift the background to #a1a1a1 (4.53:1)
  • AAA: or shift the background to #c9c9c9 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243761 as the background.

Brands using this color

Fonts for this mood

#243761 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243761
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243761 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243761-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md