Color
#240cac
#240cacrgb(36, 12, 172)hsl(249, 87%, 36%)oklch(0.357 0.22 272.2)Colors that go with #240cac
Charcoal, Steel Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #240cac: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #240cac's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #240cac: 5 real palettes, including Peacock's brand system and Blue Mono, as the accent.
Crimson #dc143c
shippedCrimson is paired with #240cac in 7 real palettes, including Pepsi's brand system and Behance's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #240cac: 5 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #240cac: 4 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour.
Midnight Blue #191970
shipped10 real palettes, including Blue Mono and Fintech Trust put Midnight Blue beside #240cac, as that palette's text colour.
Orange Red #ff4500
shippedOrange Red is paired with #240cac in 6 real palettes, including Tide's brand system and Intercom's brand system, as the accent.
Real palettes that use #240cac
Tints & shades
Harmonies
Contrast
| #240cac as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.19:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.72:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #240cac as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#240cac reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #240cac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/240cac-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md