Color
#23980b
#23980brgb(35, 152, 11)hsl(110, 87%, 32%)oklch(0.593 0.192 141.3)Colors that go with #23980b
Crimson, Royal Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
triadicshippedCrimson completes a triad with #23980b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #23980b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #23980b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDesigners have shipped Denim with #23980b: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite #23980b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Medium Violet Red #c71585
split-complementshippedMedium Violet Red is a split-complement of #23980b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped3 real palettes, including Instacart's brand system and Kia's brand system put Blue beside #23980b, as the accent.
Midnight Blue #191970
shipped3 real palettes, including Telehealth and Fintech Trust put Midnight Blue beside #23980b, as the text colour against it.
Real palettes that use #23980b
Tints & shades
Harmonies
Contrast
| #23980b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.77:1 | fail | pass | fail | |
Aaon black | 5.57:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #23980b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #23980b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/23980b-a3bea2-814edf-1f2d23-eef1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md