Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#201708
#201708
hex
#201708rgb
rgb(32, 23, 8)hsl
hsl(38, 60%, 8%)oklch
oklch(0.212 0.03 79)Closest name: Noir Mystique (#1f180a)Relative luminance 0.0094
Colors that go with #201708
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #201708 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #201708 in 18 real palettes, including Trailhead and Heatwave, as the accent.
Blue #0000ff
shipped23 real palettes, including CVS's brand system and Signal's brand system put Blue beside #201708, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #201708 in 10 real palettes, including Yahoo's brand system and ClickUp's brand system, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Cartier's brand system and Graphite Mono put Blush Pink beside #201708, as the supporting colour.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and State Farm's brand system put Brown beside #201708, as the accent.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Candlelight put Burgundy beside #201708, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #201708 in 6 real palettes, including Coffee Bar and Kiln, as the accent.
Real palettes that use #201708
Tints & shades
Harmonies
Contrast
| #201708 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 17.68:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.19:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #201708 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Trailhead
Open in tool →Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign.
Heatwave
Open in tool →Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest.
Fonts for this mood
#201708 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #201708
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #201708 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/201708-c4ba9c-62bbcb-2c2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md