Color

#1d98cd

#1d98cd
hex#1d98cd
rgbrgb(29, 152, 205)
hslhsl(198, 75%, 46%)
oklchoklch(0.641 0.127 233.7)
Closest name: Blue Burst (#309cd0)Relative luminance 0.2713

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cd521d

#1dcdaa · #1d41cd

#cd1d98 · #98cd1d

Split-complementary

Open in tool →

#cd1d41 · #cdaa1d

#aa1dcd · #cd521d · #41cd1d

Contrast

#1d98cd as textRatioAAAA largeAAAFix
Aaon white
3.27:1failpassfail
  • AA: use #187eaa as the text (4.56:1)
  • AAA: use #125d7d as the text (7.27:1)
  • AA: or shift the background to #262626 (4.63:1)
Aaon black
6.43:1passpassfail
  • AAA: use #1fa2db as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1d98cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#1d98cd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1d98cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1d98cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1d98cd-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md