Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Color
#172e30
#172e30
hex
#172e30rgb
rgb(23, 46, 48)hsl
hsl(185, 35%, 14%)oklch
oklch(0.283 0.029 202.8)Closest name: Elite Teal (#133337)Relative luminance 0.0235
Colors that go with #172e30
Amber, Blue and Blue Violet lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #172e30 in 18 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped23 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #172e30, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #172e30 in 6 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #172e30, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #172e30 in 5 real palettes, including Chalkboard and Coastal, as the lead colour.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #172e30: 10 real palettes, including Coastal and Clean Beauty, as the lead colour.
Champagne #f7e7ce
shipped8 real palettes, including Forest Floor and Darkroom put Champagne beside #172e30, as the text colour against it.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface #172e30 was made for — maximum legibility with no colour cast to argue with.
Real palettes that use #172e30
Tints & shades
Harmonies
Contrast
| #172e30 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.29:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.47:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #172e30 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#172e30 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #172e30
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #172e30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/172e30-a2b8be-df4e88-1f262d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md