Campus
Open in tool →Institutional blue with a highlighter-amber accent — trustworthy for parents, lively enough for students.
Color
#17293a
#17293a
hex
#17293argb
rgb(23, 41, 58)hsl
hsl(209, 43%, 16%)oklch
oklch(0.274 0.04 248.1)Closest name: Eternal Darkness (#1c2841)Relative luminance 0.0207
Colors that go with #17293a
Charcoal, Dark Olive Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #17293a: softer than #000 and cool enough to feel like part of the same palette.
Dark Olive Green #556b2f
split-complementshippedDark Olive Green is a split-complement of #17293a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #17293a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Slate Blue #6a5acd
analogousshippedSlate Blue is #17293a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
analogousshippedTeal is #17293a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #17293a in 18 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped23 real palettes, including Monzo's brand system and Readymag's brand system put Blue beside #17293a, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #17293a in 8 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Real palettes that use #17293a
Tints & shades
Harmonies
Contrast
| #17293a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.84:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.41:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17293a as the background.
Brands using this color
Palettes built around it
Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Coastal
Open in tool →Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water.
Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Fonts for this mood
#17293a reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #17293a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #17293a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/17293a-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md