Color

#147aad

#147aad
hex#147aad
rgbrgb(20, 122, 173)
hslhsl(200, 79%, 38%)
oklchoklch(0.551 0.116 237.9)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1708

Colors that go with #147aad

Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ad4714

#14ad94 · #142ead

#ad147a · #7aad14

Split-complementary

Open in tool →

#ad142e · #ad9414

#9414ad · #ad4714 · #2ead14

Contrast

#147aad as textRatioAAAA largeAAAFix
Aaon white
4.75:1passpassfail
  • AAA: use #105d84 as the text (7.19:1)
Aaon black
4.42:1failpassfail
  • AA: use #157eb2 as the text (4.66:1)
  • AAA: use #1a9ee0 as the text (7.01:1)
  • AA: or shift the background to #fafafa (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #147aad as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#147aad reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #147aad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #147aad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/147aad-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md