Color
#104b98
#104b98rgb(16, 75, 152)hsl(214, 81%, 33%)oklch(0.424 0.139 257.5)Colors that go with #104b98
Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #104b98: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #104b98 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #104b98's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shippedBlue is paired with #104b98 in 5 real palettes, including CVS's brand system and Procter & Gamble's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Firebrick #b22222
shippedFirebrick is paired with #104b98 in 4 real palettes, including Campbell's's brand system and Nissan's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #104b98 in 12 real palettes, including Fintech Trust and First Snow, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Orange Red #ff4500
shippedOrange Red is paired with #104b98 in 5 real palettes, including Tide's brand system and Soundcloud's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Powder Blue #b0e0e6
shippedPowder Blue is paired with #104b98 in 4 real palettes, including Glacier and First Snow, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #104b98
Tints & shades
Harmonies
Contrast
| #104b98 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.46:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.48:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #104b98 as the background.
Brands using this color
Fonts for this mood
#104b98 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #104b98 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/104b98-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md