Color

#100d73

#100d73
hex#100d73
rgbrgb(16, 13, 115)
hslhsl(242, 80%, 25%)
oklchoklch(0.271 0.161 269.7)
Closest name: Deep Blue (#040273)Relative luminance 0.0164

Colors that go with #100d73

Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6f730d

#0d3c73 · #430d73

#73100d · #0d7310

Split-complementary

Open in tool →

#73430d · #3c730d

#730d3c · #6f730d · #0d7343

Contrast

#100d73 as textRatioAAAA largeAAAFix
Aaon white
15.82:1passpasspassPasses AAA — no fix needed.
Aaon black
1.33:1failfailfail
  • AA: use #6863ee as the text (4.61:1)
  • AAA: use #908cf2 as the text (7.22:1)
  • AA: or shift the background to #8a8a8a (4.58:1)
  • AAA: or shift the background to #adadad (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #100d73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#100d73 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #100d73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #100d73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/100d73-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md