Color

#0772cf

#0772cf
hex#0772cf
rgbrgb(7, 114, 207)
hslhsl(208, 93%, 42%)
oklchoklch(0.551 0.166 252.8)
Closest name: Campanula (#3473b7)Relative luminance 0.1658

Colors that go with #0772cf

Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cf6407

#07cfc8 · #070ecf

#cf0772 · #72cf07

Split-complementary

Open in tool →

#cf070e · #cfc807

#c807cf · #cf6407 · #0ecf07

Contrast

#0772cf as textRatioAAAA largeAAAFix
Aaon white
4.86:1passpassfail
  • AAA: use #0659a2 as the text (7.1:1)
Aaon black
4.32:1failpassfail
  • AA: use #0877d9 as the text (4.65:1)
  • AAA: use #309bf8 as the text (7.17:1)
  • AA: or shift the background to #f7f7f7 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0772cf as the background.

Brands using this color

Fonts for this mood

#0772cf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0772cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0772cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0772cf-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md