Color

#0772ca

#0772ca
hex#0772ca
rgbrgb(7, 114, 202)
hslhsl(207, 93%, 41%)
oklchoklch(0.548 0.16 251.7)
Closest name: Campanula (#3473b7)Relative luminance 0.1634

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ca5f07

#07cac0 · #0711ca

#ca0772 · #72ca07

Split-complementary

Open in tool →

#ca0711 · #cac007

#c007ca · #ca5f07 · #11ca07

Contrast

#0772ca as textRatioAAAA largeAAAFix
Aaon white
4.92:1passpassfail
  • AAA: use #06599d as the text (7.18:1)
Aaon black
4.27:1failpassfail
  • AA: use #0878d4 as the text (4.65:1)
  • AAA: use #2b9cf7 as the text (7.2:1)
  • AA: or shift the background to #f5f5f5 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0772ca as the background.

Brands using this color

Fonts for this mood

#0772ca reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0772ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0772ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0772ca-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md