Color

#072dc5

#072dc5
hex#072dc5
rgbrgb(7, 45, 197)
hslhsl(228, 93%, 40%)
oklchoklch(0.411 0.232 264.6)
Closest name: Lapis on Neptune (#1f22d2)Relative luminance 0.0595

Colors that go with #072dc5

Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c59f07

#078cc5 · #4007c5

#c5072d · #2dc507

Split-complementary

Open in tool →

#c54007 · #8cc507

#c5078c · #c59f07 · #07c540

Contrast

#072dc5 as textRatioAAAA largeAAAFix
Aaon white
9.59:1passpasspassPasses AAA — no fix needed.
Aaon black
2.19:1failfailfail
  • AA: use #4468f8 as the text (4.58:1)
  • AAA: use #7590fa as the text (7.13:1)
  • AA: or shift the background to #b3b3b3 (4.57:1)
  • AAA: or shift the background to #dedede (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072dc5 as the background.

Brands using this color

Fonts for this mood

#072dc5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072dc5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072dc5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072dc5-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md