Color

#072cc0

#072cc0
hex#072cc0
rgbrgb(7, 44, 192)
hslhsl(228, 93%, 39%)
oklchoklch(0.404 0.227 264.6)
Closest name: Lapis on Neptune (#1f22d2)Relative luminance 0.0565

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c09b07

#0788c0 · #3e07c0

#c0072c · #2cc007

Split-complementary

Open in tool →

#c03e07 · #88c007

#c00788 · #c09b07 · #07c03e

Contrast

#072cc0 as textRatioAAAA largeAAAFix
Aaon white
9.86:1passpasspassPasses AAA — no fix needed.
Aaon black
2.13:1failfailfail
  • AA: use #4468f8 as the text (4.58:1)
  • AAA: use #7590fa as the text (7.13:1)
  • AA: or shift the background to #b0b0b0 (4.55:1)
  • AAA: or shift the background to #dbdbdb (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072cc0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#072cc0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072cc0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072cc0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072cc0-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md