Color

#07017f

#07017f
hex#07017f
rgbrgb(7, 1, 127)
hslhsl(243, 98%, 25%)
oklchoklch(0.273 0.184 266.2)
Closest name: navy (#000080)Relative luminance 0.016

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#787e01

#013a7e · #46017e

#7e0801 · #017e08

Split-complementary

Open in tool →

#7e4601 · #3a7e01

#7e013a · #787e01 · #017e46

Contrast

#07017f as textRatioAAAA largeAAAFix
Aaon white
15.91:1passpasspassPasses AAA — no fix needed.
Aaon black
1.32:1failfailfail
  • AA: use #655dfd as the text (4.54:1)
  • AAA: use #918bfe as the text (7.33:1)
  • AA: or shift the background to #8a8a8a (4.61:1)
  • AAA: or shift the background to #adadad (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #07017f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#07017f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #07017f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #07017f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/07017f-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md