Clinic
Open in tool →Teal reads clinical without the coldness of pure blue; the coral accent adds warmth for reassurance moments.
Color
#04729a
#04729a
hex
#04729argb
rgb(4, 114, 154)hsl
hsl(196, 95%, 31%)oklch
oklch(0.519 0.105 231.9)Closest name: Blue Fjord (#007290)Relative luminance 0.1439
Colors that go with #04729a
Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #04729a: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #04729a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
analogousshippedRoyal Blue is #04729a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #04729a in 7 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #04729a: 6 real palettes, including Glacier and Fintech Trust, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #04729a: 4 real palettes, including Dusk and Desert Road, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #04729a: 5 real palettes, including Wendy's's brand system and AT&T's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #04729a in 4 real palettes, including Sapphire & Gold and Open House, as the supporting colour.
Real palettes that use #04729a
Tints & shades
Harmonies
Contrast
| #04729a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.41:1 | pass | pass | fail |
|
Aaon black | 3.88:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #04729a as the background.
Brands using this color
Palettes built around it
Sapphire & Gold
Open in tool →Deep sapphire and gold with a teal — old-money jewel tones on an ivory ground; heraldic without a crest.
Fonts for this mood
#04729a reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #04729a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #04729a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/04729a-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md