Fintech Trust
Open in tool →Navy signals custody and stability; the green accent is money moving the right way. No red anywhere except errors.
Color
#01a778
#01a778
hex
#01a778rgb
rgb(1, 167, 120)hsl
hsl(163, 99%, 33%)oklch
oklch(0.645 0.136 164.6)Closest name: Cosmic Green (#30a877)Relative luminance 0.29
Colors that go with #01a778
Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #01a778: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #01a778 in 5 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #01a778 in 5 real palettes, including Peacock and Intel's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #01a778 in 5 real palettes, including Fintech Trust and Telehealth, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Royal Blue #4169e1
shippedRoyal Blue is paired with #01a778 in 5 real palettes, including Console Light and Telehealth, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #01a778 in 9 real palettes, including Undergrowth and Clean Beauty, as the surface under it — a combination designers have actually shipped, not a computed rotation.
Deep Pink #ff1493
complementaryDeep Pink sits directly opposite #01a778 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shippedBlue is paired with #01a778 in 3 real palettes, including Unity's brand system and Spotify's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #01a778
Tints & shades
Harmonies
Contrast
| #01a778 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.09:1 | fail | pass | fail | |
Aaon black | 6.8:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #01a778 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #01a778
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #01a778 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/01a778-a2beb9-d459b7-1f2b2d-e9f1eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md