Color

#012bd5

#012bd5
hex#012bd5
rgbrgb(1, 43, 213)
hslhsl(228, 99%, 42%)
oklchoklch(0.426 0.252 264.2)
Closest name: Brutally Blue (#0022dd)Relative luminance 0.0654

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d5ab01

#0196d5 · #4101d5

#d5012b · #2bd501

Split-complementary

Open in tool →

#d54101 · #96d501

#d50196 · #d5ab01 · #01d541

Contrast

#012bd5 as textRatioAAAA largeAAAFix
Aaon white
9.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.31:1failfailfail
  • AA: use #4369fe as the text (4.69:1)
  • AAA: use #7691fe as the text (7.25:1)
  • AA: or shift the background to #b8b8b8 (4.59:1)
  • AAA: or shift the background to #e3e3e3 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #012bd5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#012bd5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #012bd5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #012bd5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/012bd5-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md