Color

#d50196

#d50196
hex#d50196
rgbrgb(213, 1, 150)
hslhsl(318, 99%, 42%)
oklchoklch(0.58 0.244 346.8)
Closest name: Benevolent Pink (#dd1188)Relative luminance 0.1637

Colors that go with #d50196

Denim, Sea Green and Dark Cyan lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01d541

#ab01d5 · #d5012b

#96d501 · #0196d5

Split-complementary

Open in tool →

#2bd501 · #01d5ab

#d5ab01 · #01d541 · #012bd5

Contrast

#d50196 as textRatioAAAA largeAAAFix
Aaon white
4.91:1passpassfail
  • AAA: use #a70175 as the text (7.23:1)
Aaon black
4.27:1failpassfail
  • AA: use #df019d as the text (4.63:1)
  • AAA: use #fe4dc9 as the text (7.12:1)
  • AA: or shift the background to #f5f5f5 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d50196 as the background.

Brands using this color

Fonts for this mood

#d50196 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d50196
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d50196 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d50196-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md