Brand color

Vimeo Secondary

#23313b
hex#23313b
rgbrgb(35, 49, 59)
hslhsl(205, 26%, 18%)
oklchoklch(0.305 0.026 239.8)
From Vimeo brand colorsRelative luminance 0.0287

Vimeo Secondary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 3 public brands that use it and the palettes it appears in.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a2c22

#223a38 · #22243a

#3a2230 · #303a22

Split-complementary

Open in tool →

#3a2224 · #3a3822

#38223a · #3a2c22 · #243a22

Contrast

Vimeo Secondary as textRatioAAAA largeAAAFix
Aaon white
13.34:1passpasspassPasses AAA — no fix needed.
Aaon black
1.57:1failfailfail
  • AA: use #577a94 as the text (4.62:1)
  • AAA: use #7b9bb2 as the text (7.17:1)
  • AA: or shift the background to #969696 (4.51:1)
  • AAA: or shift the background to #bdbdbd (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Vimeo Secondary as the background.

Brands using this color

Fonts for this mood

Vimeo Secondary reads as cool, muted, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Vimeo Secondary
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #23313b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/23313b-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md