Brand color

Sentry Primary

#f97583

hex#f97583

rgbrgb(249, 117, 131)

hslhsl(354, 92%, 72%)

oklchoklch(0.721 0.162 15.5)

From Sentry brand colorsRelative luminance 0.345

Warm Vivid Light Playful Bold Friendly Clean

Open in palette tool Check contrast

Sentry Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.

Tints & shades

Tints — toward white

fa8590 fa8e99 fb9da6 fba7af fcb6bd fdc4ca fdced3 fedde0 fee7e9 fff5f6

Shades — toward black

f85464 f63145 f5142b dc091e ba081a 980615 760510 58040c 360207 140103

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

f97583 76f9ec

#76f9ec

Analogous

Open in tool →

f97583 f976c5 f9aa76

#f976c5 · #f9aa76

Triadic

Open in tool →

f97583 83f976 7683f9

#83f976 · #7683f9

Split-complementary

Open in tool →

f97583 76f9aa 76c5f9

#76f9aa · #76c5f9

Tetradic

Open in tool →

f97583 c5f976 76f9ec aa76f9

#c5f976 · #76f9ec · #aa76f9

Contrast

Sentry Primary as text	Ratio	AA	AA large	AAA	Fix
Aaon white	2.66:1	fail	fail	fail	AA: use #eb0a20 as the text (4.57:1) AAA: use #b00718 as the text (7.27:1) AA: or shift the background to #363636 (4.55:1) AAA: or shift the background to #121212 (7.05:1)
Aaon black	7.9:1	pass	pass	pass	Passes AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Sentry Primary as the background.

Brands using this color

Sentryprimary · #f97583

Palettes built around it

1e40af 111827 fb7185 ffffff

Cobalt Pop

Open in tool →

One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch.

Bold Cool Vivid Modern

Fonts for this mood

Sentry Primary reads as warm, vivid, light. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →Friendly fonts →Clean fonts →

mcpConnect your agent — build around Sentry Primary

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #f97583 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97583-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md