Tide Pool
Open in tool →Sea-green and slate with a coral — a literal tide pool: two cool tones, one warm creature.
Brand color
Mercury Primary
#323341
hex
#323341rgb
rgb(50, 51, 65)hsl
hsl(236, 13%, 23%)oklch
oklch(0.326 0.025 281.7)From Mercury brand colorsRelative luminance 0.0343
Mercury Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 8 public brands that use it and the palettes it appears in.
Colors that go with Mercury Primary
Amber, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with Mercury Primary in 9 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped15 real palettes, including Minecraft's brand system and Dunkin''s brand system put Blue beside Mercury Primary, as the accent.
Blush Pink #e8b4b8
shipped5 real palettes, including Garden Wedding and Blush put Blush Pink beside Mercury Primary, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with Mercury Primary in 5 real palettes, including Polaroid and Coastal, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with Mercury Primary: 9 real palettes, including Clean Beauty and Coastal, as the lead colour.
Champagne #f7e7ce
shipped7 real palettes, including Darkroom and Sweetgreen's brand system put Champagne beside Mercury Primary, as the surface under it.
Chocolate #d2691e
shippedChocolate shows up next to Mercury Primary in 4 real palettes, including Homestead and Wellness, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface Mercury Primary was made for — maximum legibility with no colour cast to argue with.
Real palettes that use Mercury Primary
Tints & shades
Harmonies
Contrast
| Mercury Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.46:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.69:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Mercury Primary as the background.
Brands using this color
- Mercuryprimary · #323341
- Dockerprimary · #2c333f · Δ1.082
- Audiprimary · #2c343f · Δ1.126
- Bloombergsecondary · #2b333f · Δ1.232
- Hermèsaccent · #2b333f · Δ1.232
- PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainmentsecondary · #2b333f · Δ1.232
- Asanaprimary · #273240 · Δ1.853
- Volkswagensecondary · #293043 · Δ1.955
Palettes built around it
Fonts for this mood
Mercury Primary reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Mercury Primary
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #323341 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/323341-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md