Ivory hex code

Ivory

#fffff0
hex#fffff0
rgbrgb(255, 255, 240)
hslhsl(60, 100%, 97%)
oklchoklch(0.996 0.02 106.8)
Relative luminance 0.9907

Ivory is a very pale neutral — #fffff0, rgb(255, 255, 240) — with just enough chroma (0.02) to read as a colour rather than a grey. The colours that go with ivory are Charcoal, Amber and Blue — each with the reason below, and the real palettes that pair them. It fails AA as text on white (1.01:1) but passes on black at 20.81:1 — a dark-mode colour, or a fill with dark type on it. 9 public brands use it and 18 curated palettes are built around it.

Colors that go with Ivory

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f0f0ff

#fff7f0 · #f7fff0

#f0ffff · #fff0ff

Split-complementary

Open in tool →

#f0f7ff · #f7f0ff

#f0fff7 · #f0f0ff · #fff0f7

Contrast

Ivory as textRatioAAAA largeAAAFix
Aaon white
1.01:1failfailfail
  • AA: use #7a7a00 as the text (4.55:1)
  • AAA: use #5c5c00 as the text (7.03:1)
  • AA: or shift the background to #757575 (4.57:1)
  • AAA: or shift the background to #575757 (7.16:1)
Aaon black
20.81:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Ivory as the background.

Brands using this color

Palettes built around it

Fonts for this mood

Ivory reads as vivid, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Ivory
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #fffff0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fffff0-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md