Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Ivory hex code
#fffff0rgb(255, 255, 240)hsl(60, 100%, 97%)oklch(0.996 0.02 106.8)Ivory is a very pale neutral — #fffff0, rgb(255, 255, 240) — with just enough chroma (0.02) to read as a colour rather than a grey. The colours that go with ivory are Charcoal, Amber and Blue — each with the reason below, and the real palettes that pair them. It fails AA as text on white (1.01:1) but passes on black at 20.81:1 — a dark-mode colour, or a fill with dark type on it. 9 public brands use it and 18 curated palettes are built around it.
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal is the text near-black that reads cleanly against Ivory without the hard edge of pure #000.
Amber is paired with Ivory in 21 real palettes, including Heatwave and Maple, as the supporting colour.
47 real palettes, including Activision's brand system and BBC's brand system put Blue beside Ivory, as the accent.
Blue Violet is paired with Ivory in 12 real palettes, including ClickUp's brand system and Fly.io's brand system, as the lead colour.
7 real palettes, including Garden Wedding and Nursery put Blush Pink beside Ivory, as the supporting colour.
5 real palettes, including State Farm's brand system and Typewriter put Brown beside Ivory, as the supporting colour.
5 real palettes, including Candlelight and Heinz's brand system put Burgundy beside Ivory, as the lead colour.
Burlywood is paired with Ivory in 8 real palettes, including Converse's brand system and Monster Energy's brand system, as the supporting colour.
| Ivory as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 1.01:1 | fail | fail | fail | |
Aaon black | 20.81:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Ivory as the background.
Two greys and one ink-blue link color: the palette of a well-set book page.
Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh.
Pastel coral, sky and butter — soft enough for a newborn brand, with warm brown text instead of harsh black.
Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids.
Saffron and clove with a teal counterpoint — spice-market warmth, balanced so it doesn't go orange everywhere.
The three colours a maple goes through in October, on a warm white — loud, seasonal, and readable because the type is near-black.
Rose, sky and pistachio at patisserie strength — the pastel trio, with a plum-grey text colour so it never washes out.
Mint and celadon with a peach accent — fresh without being clinical; the deep green text keeps it grounded.
Cherry red, mint-teal and butter yellow — chrome-and-vinyl retro; the red does the work, the teal cools it.
Orange, lime leaf and lemon — a citrus palette that reads fresh, for drinks, produce and anything seasonal.
Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest.
Fresh green, buttercup and a wildflower pink — spring at full saturation; the leaf-dark text does the anchoring.
Cherry blossom, new leaf and pale primrose — a soft spring set for florists, weddings and anything that opens in April.
Apricot into coral into plum — a sunset flattened to three tokens, with the plum doubling as the twilight text colour.
Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once.
One deep pine on birch-white with sage and bark greys — Scandinavian forest: mostly light, one committed green.
Sage green, blush and a soft gold on ivory — the wedding palette of the decade, with text dark enough for an actual invitation.
Burgundy, gold and a blush on warm white — the evening wedding set; burgundy carries the formality, blush the softness.
Ivory reads as vivid, light, clean. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #fffff0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/fffff0-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md