Brand color
HubSpot Primary
#124548rgb(18, 69, 72)hsl(183, 60%, 18%)oklch(0.359 0.053 200.7)HubSpot Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 5 public brands that use it and the palettes it appears in.
Colors that go with HubSpot Primary
Crimson, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
complementaryshippedCrimson sits directly opposite HubSpot Primary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Steel Blue #4682b4
analogousshippedSteel Blue is HubSpot Primary's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
analogousshippedTeal is HubSpot Primary's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped10 real palettes, including Jeep's brand system and Instacart's brand system put Blue beside HubSpot Primary, as the accent.
Blush Pink #e8b4b8
shipped5 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside HubSpot Primary, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with HubSpot Primary in 4 real palettes, including Polaroid and Coastal, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with HubSpot Primary: 6 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for HubSpot Primary: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use HubSpot Primary
Tints & shades
Harmonies
Contrast
| HubSpot Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.66:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.97:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with HubSpot Primary as the background.
Brands using this color
Fonts for this mood
HubSpot Primary reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #124548 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/124548-a2b9be-d4598e-1f262d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md