Color

#ff970f

#ff970f
hex#ff970f
rgbrgb(255, 151, 15)
hslhsl(34, 100%, 53%)
oklchoklch(0.769 0.173 62.9)
Closest name: darkorange (#ff8c00)Relative luminance 0.4343

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0f77ff

#ff1f0f · #efff0f

#0fff97 · #970fff

Split-complementary

Open in tool →

#0fefff · #1f0fff

#0fff1f · #0f77ff · #ff0fef

Contrast

#ff970f as textRatioAAAA largeAAAFix
Aaon white
2.17:1failfailfail
  • AA: use #ad6200 as the text (4.64:1)
  • AAA: use #804800 as the text (7.38:1)
  • AA: or shift the background to #424242 (4.64:1)
  • AAA: or shift the background to #242424 (7.16:1)
Aaon black
9.69:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff970f as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#ff970f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ff970f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ff970f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff970f-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md