Color

#fe978f

#fe978f
hex#fe978f
rgbrgb(254, 151, 143)
hslhsl(4, 98%, 78%)
oklchoklch(0.782 0.125 25.1)
Closest name: Candy (#ff9b87)Relative luminance 0.4519

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90f7fe

#fe90c0 · #fece90

#90fe97 · #9790fe

Split-complementary

Open in tool →

#90fece · #90c0fe

#c0fe90 · #90f7fe · #ce90fe

Contrast

#fe978f as textRatioAAAA largeAAAFix
Aaon white
2.09:1failfailfail
  • AA: use #e81202 as the text (4.65:1)
  • AAA: use #b10d02 as the text (7.17:1)
  • AA: or shift the background to #454545 (4.58:1)
  • AAA: or shift the background to #262626 (7.23:1)
Aaon black
10.04:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe978f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fe978f reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe978f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe978f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe978f-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md