Color

#fd9268

#fd9268
hex#fd9268
rgbrgb(253, 146, 104)
hslhsl(17, 97%, 70%)
oklchoklch(0.765 0.141 41.8)
Closest name: Atomic Tangerine (#ff9966)Relative luminance 0.4244

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68d3fd

#fd6888 · #fddd68

#68fd92 · #9268fd

Split-complementary

Open in tool →

#68fddd · #6888fd

#88fd68 · #68d3fd · #dd68fd

Contrast

#fd9268 as textRatioAAAA largeAAAFix
Aaon white
2.21:1failfailfail
  • AA: use #d84003 as the text (4.51:1)
  • AAA: use #a12f02 as the text (7.18:1)
  • AA: or shift the background to #424242 (4.54:1)
  • AAA: or shift the background to #242424 (7.01:1)
Aaon black
9.49:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd9268 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd9268 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd9268
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd9268 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd9268-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md