Color
#fd5397
#fd5397rgb(253, 83, 151)hsl(336, 98%, 66%)oklch(0.692 0.212 359.8)Colors that go with #fd5397
Charcoal, Light Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fd5397: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #fd5397 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #fd5397 in 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Snyk's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Gold #ffd700
shippedGold is paired with #fd5397 in 4 real palettes, including Night Market and Tequila Sunrise, as the accent — a combination designers have actually shipped, not a computed rotation.
Mustard Yellow #ffdb58
shippedMustard Yellow is paired with #fd5397 in 4 real palettes, including Lido and Crayon Box, as the accent — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #fd5397 in 4 real palettes, including Airbnb's brand system and Raycast's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Tomato #ff6347
analogousshippedTomato is #fd5397's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Medium Sea Green #3cb371
split-complementshippedMedium Sea Green is a split-complement of #fd5397: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #fd5397
Tints & shades
Harmonies
Contrast
| #fd5397 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.06:1 | fail | pass | fail | |
Aaon black | 6.86:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd5397 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#fd5397 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #fd5397 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/fd5397-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md