Color

#fd3a44

#fd3a44
hex#fd3a44
rgbrgb(253, 58, 68)
hslhsl(357, 98%, 61%)
oklchoklch(0.652 0.229 24)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2433

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3afdf3

#fd3aa5 · #fd923a

#44fd3a · #3a44fd

Split-complementary

Open in tool →

#3afd92 · #3aa5fd

#a5fd3a · #3afdf3 · #923afd

Contrast

#fd3a44 as textRatioAAAA largeAAAFix
Aaon white
3.58:1failpassfail
  • AA: use #ed020e as the text (4.55:1)
  • AAA: use #b1020b as the text (7.28:1)
  • AA: or shift the background to #1f1f1f (4.6:1)
Aaon black
5.87:1passpassfail
  • AAA: use #fd626a as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd3a44 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#fd3a44 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd3a44
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd3a44 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd3a44-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md