Color

#fd353f

#fd353f
hex#fd353f
rgbrgb(253, 53, 63)
hslhsl(357, 98%, 60%)
oklchoklch(0.648 0.233 24.6)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2379

Colors that go with #fd353f

Charcoal, Steel Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35fdf3

#fd35a3 · #fd8f35

#3ffd35 · #353ffd

Split-complementary

Open in tool →

#35fd8f · #35a3fd

#a3fd35 · #35fdf3 · #8f35fd

Contrast

#fd353f as textRatioAAAA largeAAAFix
Aaon white
3.65:1failpassfail
  • AA: use #ed020e as the text (4.55:1)
  • AAA: use #b1020b as the text (7.28:1)
  • AA: or shift the background to #1f1f1f (4.52:1)
Aaon black
5.76:1passpassfail
  • AAA: use #fd626a as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd353f as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd353f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd353f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd353f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd353f-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md