Color

#f9948b

#f9948b
hex#f9948b
rgbrgb(249, 148, 139)
hslhsl(5, 90%, 76%)
oklchoklch(0.77 0.123 25.7)
Closest name: Candy (#ff9b87)Relative luminance 0.4318

Colors that go with #f9948b

Charcoal, Dark Turquoise and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8bf0f9

#f98bb9 · #f9cb8b

#8bf994 · #948bf9

Split-complementary

Open in tool →

#8bf9cb · #8bb9f9

#b9f98b · #8bf0f9 · #cb8bf9

Contrast

#f9948b as textRatioAAAA largeAAAFix
Aaon white
2.18:1failfailfail
  • AA: use #e91f0c as the text (4.5:1)
  • AAA: use #ae1709 as the text (7.18:1)
  • AA: or shift the background to #424242 (4.61:1)
  • AAA: or shift the background to #242424 (7.12:1)
Aaon black
9.64:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f9948b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f9948b reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f9948b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f9948b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f9948b-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md