Color

#f97bf3

#f97bf3
hex#f97bf3
rgbrgb(249, 123, 243)
hslhsl(303, 91%, 73%)
oklchoklch(0.768 0.208 329.2)
Closest name: Avant-Garde Pink (#ff77ee)Relative luminance 0.4078

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bf982

#c07bf9 · #f97bb4

#f3f97b · #7bf3f9

Split-complementary

Open in tool →

#b4f97b · #7bf9c0

#f9c07b · #7bf982 · #7bb4f9

Contrast

#f97bf3 as textRatioAAAA largeAAAFix
Aaon white
2.29:1failfailfail
  • AA: use #d10ac7 as the text (4.59:1)
  • AAA: use #9c0794 as the text (7.31:1)
  • AA: or shift the background to #404040 (4.52:1)
  • AAA: or shift the background to #212121 (7.02:1)
Aaon black
9.16:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97bf3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f97bf3 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97bf3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97bf3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97bf3-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md