Color

#f97bb4

#f97bb4
hex#f97bb4
rgbrgb(249, 123, 180)
hslhsl(333, 91%, 73%)
oklchoklch(0.743 0.165 353.4)
Closest name: Dream Setting (#ff77bb)Relative luminance 0.376

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bf9c0

#f97bf3 · #f9827b

#b4f97b · #7bb4f9

Split-complementary

Open in tool →

#7bf982 · #7bf3f9

#f3f97b · #7bf9c0 · #827bf9

Contrast

#f97bb4 as textRatioAAAA largeAAAFix
Aaon white
2.46:1failfailfail
  • AA: use #e50b6d as the text (4.56:1)
  • AAA: use #af0853 as the text (7.04:1)
  • AA: or shift the background to #3b3b3b (4.54:1)
  • AAA: or shift the background to #1a1a1a (7.06:1)
Aaon black
8.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97bb4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#f97bb4 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97bb4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97bb4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97bb4-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md