Color

#f97b8a

#f97b8a
hex#f97b8a
rgbrgb(249, 123, 138)
hslhsl(353, 91%, 73%)
oklchoklch(0.731 0.154 14.2)
Closest name: Anime Blush (#ff7a83)Relative luminance 0.3614

Colors that go with #f97b8a

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #f97b8a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bf9ea

#f97bc9 · #f9ac7b

#8af97b · #7b8af9

Split-complementary

Open in tool →

#7bf9ac · #7bc9f9

#c9f97b · #7bf9ea · #ac7bf9

Contrast

#f97b8a as textRatioAAAA largeAAAFix
Aaon white
2.55:1failfailfail
  • AA: use #ea0b25 as the text (4.59:1)
  • AAA: use #b4081d as the text (7.02:1)
  • AA: or shift the background to #383838 (4.59:1)
  • AAA: or shift the background to #171717 (7.02:1)
Aaon black
8.23:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97b8a as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f97b8a reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97b8a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97b8a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97b8a-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md