Color

#f96534

#f96534
hex#f96534
rgbrgb(249, 101, 52)
hslhsl(15, 94%, 59%)
oklchoklch(0.688 0.192 38)
Closest name: Basketball (#ee6730)Relative luminance 0.297

Colors that go with #f96534

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34c8f9

#f93465 · #f9c834

#34f965 · #6534f9

Split-complementary

Open in tool →

#34f9c8 · #3465f9

#65f934 · #34c8f9 · #c834f9

Contrast

#f96534 as textRatioAAAA largeAAAFix
Aaon white
3.03:1failpassfail
  • AA: use #da3b07 as the text (4.56:1)
  • AAA: use #a32d05 as the text (7.16:1)
  • AA: or shift the background to #2b2b2b (4.68:1)
Aaon black
6.94:1passpassfail
  • AAA: use #f96939 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f96534 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f96534 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f96534
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f96534 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f96534-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md