Color

#f78978

#f78978
hex#f78978
rgbrgb(247, 137, 120)
hslhsl(8, 89%, 72%)
oklchoklch(0.746 0.137 29.9)
Closest name: salmon (#fa8072)Relative luminance 0.3902

Colors that go with #f78978

Charcoal, Cornflower Blue and Dark Turquoise lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #f78978

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78e6f7

#f778a7 · #f7c978

#78f789 · #8978f7

Split-complementary

Open in tool →

#78f7c9 · #78a7f7

#a7f778 · #78e6f7 · #c978f7

Contrast

#f78978 as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #e32a0d as the text (4.56:1)
  • AAA: use #a91f0a as the text (7.27:1)
  • AA: or shift the background to #3d3d3d (4.55:1)
  • AAA: or shift the background to #1c1c1c (7.14:1)
Aaon black
8.8:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f78978 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f78978 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f78978
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f78978 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f78978-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md