Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Color
#f7877d
#f7877d
hex
#f7877drgb
rgb(247, 135, 125)hsl
hsl(5, 88%, 73%)oklch
oklch(0.744 0.138 26.2)Closest name: salmon (#fa8072)Relative luminance 0.3858
Colors that go with #f7877d
Charcoal, Cornflower Blue and Dark Turquoise lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cornflower Blue #6495ed
triadicshippedCornflower Blue completes a triad with #f7877d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Dark Turquoise #00ced1
complementaryshippedDark Turquoise sits directly opposite #f7877d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #f7877d in 5 real palettes, including Beach Hut and Ahrefs's brand system, as the supporting colour.
Blue #0000ff
shipped4 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #f7877d, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #f7877d in 4 real palettes, including Chalkboard and Polaroid, as the lead colour.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Woodsmoke put Champagne beside #f7877d, as that palette's text colour.
Crimson #dc143c
shippedCrimson is paired with #f7877d in 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour.
Real palettes that use #f7877d
Tints & shades
Harmonies
Contrast
| #f7877d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.41:1 | fail | fail | fail | |
Aaon black | 8.72:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f7877d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#f7877d reads as warm, vivid, light. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f7877d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f7877d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f7877d-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md