Tabloid
Open in tool →Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product.
Color
#f5d100
#f5d100
hex
#f5d100rgb
rgb(245, 209, 0)hsl
hsl(51, 100%, 48%)oklch
oklch(0.865 0.178 96.4)Closest name: gold (#ffd700)Relative luminance 0.6501
Colors that go with #f5d100
Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cornflower Blue #6495ed
complementaryshippedCornflower Blue sits directly opposite #f5d100 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Deep Sky Blue #00bfff
split-complementshippedDeep Sky Blue is a split-complement of #f5d100: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped4 real palettes, including Binance's brand system and Bumble's brand system put Blue beside #f5d100, as the accent.
Crimson #dc143c
shippedCrimson is paired with #f5d100 in 8 real palettes, including Tabloid and Lay's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #f5d100: 9 real palettes, including LEGO's brand system and Ikea's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #f5d100: 6 real palettes, including Miro's brand system and Star Wars's brand system, as the accent.
Midnight Blue #191970
shipped4 real palettes, including FIFA's brand system and Southwest Airlines's brand system put Midnight Blue beside #f5d100, as the lead colour.
Real palettes that use #f5d100
Tints & shades
Harmonies
Contrast
| #f5d100 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 1.5:1 | fail | fail | fail | |
Aaon black | 14:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f5d100 as the background.
Brands using this color
Palettes built around it
Night Market
Open in tool →Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events.
Garnet
Open in tool →Garnet, carnelian and citrine on a wine-black — the warm jewel set for spirits, theatre and jewellery itself.
Fonts for this mood
#f5d100 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f5d100
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f5d100 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f5d100-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md