Color

#f5968f

#f5968f
hex#f5968f
rgbrgb(245, 150, 143)
hslhsl(4, 84%, 76%)
oklchoklch(0.769 0.116 24.6)
Closest name: Candy (#ff9b87)Relative luminance 0.4321

Colors that go with #f5968f

Charcoal, Dark Turquoise and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8eeef5

#f58ebb · #f5c98e

#8ef595 · #958ef5

Split-complementary

Open in tool →

#8ef5c9 · #8ebbf5

#bbf58e · #8eeef5 · #c98ef5

Contrast

#f5968f as textRatioAAAA largeAAAFix
Aaon white
2.18:1failfailfail
  • AA: use #e62214 as the text (4.56:1)
  • AAA: use #ae1a0f as the text (7.11:1)
  • AA: or shift the background to #424242 (4.61:1)
  • AAA: or shift the background to #242424 (7.13:1)
Aaon black
9.64:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f5968f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f5968f reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f5968f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f5968f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f5968f-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md