Arcade
Open in tool →Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up.
Color
#f5388a
#f5388a
hex
#f5388argb
rgb(245, 56, 138)hsl
hsl(334, 90%, 59%)oklch
oklch(0.652 0.23 0)Closest name: Flamboyant Flamingo (#f74480)Relative luminance 0.2408
Colors that go with #f5388a
Light Sea Green, Charcoal and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #f5388a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f5388a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #f5388a: 4 real palettes, including Cobalt Pop and NASA's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #f5388a in 5 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #f5388a: 4 real palettes, including Maybelline's brand system and ElevenLabs's brand system, as the accent.
Gold #ffd700
shippedGold shows up next to #f5388a in 5 real palettes, including Night Market and Tequila Sunrise, as the accent.
Taupe #483c32
shippedTaupe is paired with #f5388a in 6 real palettes, including Airbnb's brand system and Raycast's brand system, as the text colour against it.
Medium Sea Green #3cb371
split-complementshippedMedium Sea Green is a split-complement of #f5388a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #f5388a
Tints & shades
Harmonies
Contrast
| #f5388a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.61:1 | fail | pass | fail | |
Aaon black | 5.82:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f5388a as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#f5388a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f5388a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f5388a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f5388a-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md