Color

#f490aa

#f490aa
hex#f490aa
rgbrgb(244, 144, 170)
hslhsl(344, 82%, 76%)
oklchoklch(0.765 0.124 3.7)
Closest name: Brandywine Spritz (#e69dad)Relative luminance 0.4208

Colors that go with #f490aa

Charcoal, Crimson and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90f4d9

#f490dd · #f4a790

#aaf490 · #90aaf4

Split-complementary

Open in tool →

#90f4a7 · #90ddf4

#ddf490 · #90f4d9 · #a790f4

Contrast

#f490aa as textRatioAAAA largeAAAFix
Aaon white
2.23:1failfailfail
  • AA: use #e8174f as the text (4.5:1)
  • AAA: use #b0113c as the text (7.02:1)
  • AA: or shift the background to #424242 (4.51:1)
  • AAA: or shift the background to #212121 (7.22:1)
Aaon black
9.42:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f490aa as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f490aa reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f490aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f490aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f490aa-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md